Founded in 2009, Ally is a full-service bank whose mission is to make your financial life simple and secure.
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Fortune launched a new iPad app and Ally signed on to be a charter sponsor.
OBJECTIVE
» Generate awareness among the 300,000 Fortune tablet readers of what Ally stands for.
» Drive consideration through engagement with the brand story by leveraging the interactive nature of the channel. -
Campaign concept & execution
300 banner ads created to run over a span of 4 months.
Art, illustration & motion graphics -
Tap Into the A was the campaign we built to reinforce brand awareness and recognition and which also doubled as a call to action, where viewers were asked to ‘Tap into the A’ to learn more about Ally.
We leveraged relevant industry pain points to create interesting stories our audience can relate to and used provocative messaging to incentivize our audience to engage with the brand.
Tap Into The
Fortune readers may have heard of Ally, but they weren’t familiar with its products, let alone all that the brand stands for. To reinforce awareness, we created engaging, interactive chapters, each focusing on a unique value of the Ally Bank brand.
CHAPTER 1 TRANSPARENCY
CHAPTER 2 CONVENIENCE
CHAPTER 3 REVIEWS
Work
