Rethinking a retail heavyweight for the modern age through a creative lens.
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For almost 50 years, this family-founded brand grew exponentially, from one store in New Jersey to over 2,000 in the US, Canada, and Mexico. During that time, all creative production was done by dozens of external agencies. In 2018, they decided to build an in-house team to develop and execute all creative work. We were tasked with hiring an entire team, setting up new creative processes, aligning on strategy, collaborating with internal partners (buyers, marketing, developers, producers, as well as C-suite) and establishing a new look, feel, and voice for the brand.
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Our primary goal was to conceive an omni-channel vision built on an established (and beloved) brand persona, and by elevating it to meet the needs of the contemporary marketplace. After getting buy-in from the executive team, we spent a year re-imagining and reworking every channel (web, email, social, video, print, store signage, advertising, promos). During that time, site performance and store revenue grew markedly, with notable gains across all categories. We built a team of exceptional designers, art directors, writers, illustrators, and content creators who helped remake the face of Bed Bath & Beyond.
Brand Book
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New List Item
Photography Highlights
E-comm Refresh
This digital initiative presented an opportunity to transform the Bed Bath & Beyond site experience and design. Our goal was to create a responsive and systematic design inspired by BB&B’s creative vision and informed by content and tech requirements.
The BB&B mission is to be trusted by our customer as their go-to expert in delivering solutions for their home and life events. Our promise is expertise, customer service, product selection, and unparalleled value.
Modular System
The templates module system, built in Figma and managed in Zeplin, were built with the following objectives:
• Create simplicity, efficiency, and consistency through systematic design.
• Define components and templates that better support marketing and merchandizing teams across products.
• Create a flexible platform that enables pages to be built once, and render across multiple screen sizes.
• Define clear, compelling pathways for inspirational, guided and search-based product discovery.
• Design with conversion best practices in mind.
• Highlight BB&Bs product expertise.
Marmalade
In-house label
Marmalade
In-house label
Evergreen Content
TK TK
Evergreen Content
TK TK
Content
Bed Bath & Beyond Campaigns
